It’s another mostly-sunny Friday on Sanibel. Weather again this week has been a typical Florida summer pattern with warm bright days and occasional showers popping up – usually late day. The residual clouds continue to contribute to some gorgeous sunsets.
With disbelief, the team has watched up-north forecasts for high temperatures. If you are wondering about here, daytime highs next week are expected to be 87 to 89 degrees F; then, down to 79 degrees most nights, with 40% chance of daily showers.
Meanwhile, if you are wondering, the gulf waters still are great and shells continue to roll in, particularly after the mini-storms.
Island Real Estate Happenings
There hasn’t been much Sanibel/Captiva real estate action this week. I got a surprise visit from a prospective buyer looking to purchase our near-beach lot listing. It’s always fun to help a young family achieve their dream of raising their family on the island. A summary of the activity posted in the Sanibel & Captiva Multiple Listing Service follows a few news items below. Next Thursday morning is the local Association of Realtors® July Membership meeting.
It’s a Sea Turtle Highway
That was part of the description of a Facebook post this week by SCCF (Sanibel-Captiva Conservation Foundation) which also said “Sanibel Island has surpassed 700 nests so far this season! Combine that with over 1,000 false crawls and our beaches are basically a sea turtle highway! It is also an interesting time of year because while we still have nesting mothers coming ashore, we have nests hatching too!
Please remember if you happen to be on the beach at night to always use red filters on any source of white light so none of our turtles become disoriented! For more information about sea turtle disorientations, please visit: http://myfwc.com/…/wild…/sea-turtle/lighting/disorientations”.
Scoop from Sanibel City Council Meeting, Tues July 16
At their Tuesday meeting, Sanibel Council considered the draft City budget for 2020 (FY 2020). It proposes a $70,443,258 budget with a 1.9139 operating millage rate (which is the same rate assessed to taxpayers since 2016). The Lee County Property Appraiser’s office preliminarily assessed the City of Sanibel’s taxable property value at $5,279,612,650, a historic high and 1.6% higher than last year. The first public hearing on Sanibel’s tentative budget and tentative operating millage rate will be Mon, September 9 at 5:01 p.m. The second will be Mon, September 23 at the same time. Both meetings will be at MacKenzie Hall at 800 Dunlop Road.
Council’s action on a proposed draft ordinance that would prohibit use of motorized scooters on Sanibel’s shared use path system was delayed until the August meeting. Also postponed was their action on the proposed ordinance regarding gas-powered leaf blowers.
On a positive note, Council voted to adopt a resolution in support of reducing plastic litter. It calls for individuals and businesses to voluntarily use “environmentally friendly” alternatives to disposable plastic bags, to include those made from paper, cloth, canvas, and other natural products. (Florida statutes do not allow local governments to rule or regulate disposable plastic bags, so this resolution is an alternative.)
Marketing to 55+ Buyers?
Older buyers aren’t much different than younger ones. Most now rely on social media and the internet for information, with print ads increasingly less effective. Since the islands of Sanibel and Captiva continue to be a destination that is like a step back in time, our weekly “Island Sun” still brings inquiries. The print edition delivered to island households and mailboxes is read as often on-line, while our social media advertising (Facebook, Instagram, Twitter) and internet advertising have hugely increased this year.
The below article from Florida Realtors® on-line this week addresses the subject. Sourced to “Online Preferences of 55+ Homebuyers,” Immersion Active (July 2019), © Copyright 2019 INFORMATION INC., Bethesda, MD (301) 215-4688
“NEW YORK – Home-buyers over age 55 rely on technology to find their home, just like their younger counterparts. They say internet searches and social media greatly influence their home-buying decisions, according to a new survey of home buyers 55 and older conducted by Immersion Active, a marketing solutions agency.
“Of the 55-plus consumers surveyed, 89% said they intend to purchase a new home in the next five years and nearly 70% of respondents said they used online real estate directories for sources of information, with Realtor.com, Zillow, and Redfin among the most popular. Online community directories that target the boomer market, such as Ideal Living and 55Places.com, were also frequently used, according to the survey.
“Many older home-buyers said they checked communities’ or developers’ social media channels. Social media and community websites allow prospective buyers to get a sense of the community’s lifestyle through photos and videos. Social media also allows consumers to see comments and feedback from current residents.
Facebook was the top social media channel for 55-plus buyers: 89% of consumers who used social media used Facebook, while 38% used Instagram and 31% used Pinterest.
““Social media has become a leading source of word-of-mouth recommendations,” the survey found. “It’s where consumers go for recommendations and referrals from friends and even strangers.”
10 highest-rated features on community websites
- Downloadable floor plans (52%)
- Interior photos of fully furnished homes (51%)
- Exterior photos of available homes or lots (49%)
- HOA Information (47%)
- Information about amenities (34%)
- Community benefits and amenities (pool, trails, golf, boating, etc.) (32%)
- Photos of community life (26%)
- Local area information (schools, restaurants, shops, etc.) (17%)
- Content on community social lifestyle and activities (14%)
- About the builder (13%)
“On the other hand, traditional marketing methods were ranked as least popular by older home-buyers. Only 13% of the 55+ buyers said they found information through print publication or direct mail, and only 3% reviewed welcome packets or brochures.
““This should be a reality check for community developers and builders who rely heavily on print ads, billboards and other traditional marketing methods,” says Joe Ford, president and senior digital strategist at Immersion Active. “Internet marketing – including websites and social media – is more vital than ever to 55-plus home-buyers as they search for the perfect home. For the best leads, developers and builders need to optimize their online presence and ensure their content depicts what life is like for the consumer if they purchased a home in the community.”
“They also need to be readily available to respond to inquiries. However, the survey found that most home-buyers don’t expect an answer to their social media or website inquiries immediately, but they do expect some kind of response, usually within 24 hours or one business day.”
Sanibel Historical Village will close Wed, July 31 and reopen Tues, October 15.
Lee County Commissioners signed a resolution designating July as National Parks & Recreation Month. In recognition, Lee County Parks & Recreation will offer free pool admission and free parking on July 27 and 28 at the following locations:
- Regional parks: Lakes Park, Manatee Park, Hickey Creek Mitigation Park, Caloosahatchee Regional Park, Six Mile Cypress Slough Preserve, and Caloosahatchee Creeks Preserve.
- Beaches: Bonita Beach Access No. 1 & 10, Bonita Beach Park, Bowditch Point & Lynn Hall Memorial Park, Bunche Beach, Bowman’s Beach, & Turner Beach (north side of Blind Pass).
- Boat ramps: Punta Rassa, Matlacha, Alva, Davis, Pine Island Commerical Marina, & Imperial River.
- Pools: Leigh Community Pool, North Fort Myers Community Pool, Pine Island Community Pool, & San Carlos Community Pool.
More info at www.leeparks.org .
Europe Completes Its First Ever Blockchain Real Estate Sale for €6.5 Million
The July issue of ePro®’s newsletter had a link to the following article from Forbes, June 30. It is amazing how real estate business is changing with technology. Sanibel/Captiva Realtors® are looking forward to the advanced features that will be provided next month after conversion to our new Multiple Listing Service provider, while in Europe, the sale described below likely foretells the future of real estate sales. It will be interesting to see this evolve.
“Last week, the AnnA Villa in Paris made history by becoming the first ever European property to be sold entirely via blockchain transaction. The luxury building, located in the city’s Boulogne-Billancourt district, was valued at €6.5 million, and was sold to French real estate companies, Sapeb Immobilier and Valorcim. The process involved first transferring ownership of the building to a joint-stock company (SAPEB AnnA), then dividing the company into 100 tokens to be distributed to the owners respectively. Each token can be further broken down into 100,000 units, meaning individual shares of the building can be bought and sold for as little as €6.50.
“The deal – which was managed by French blockchain investment platform, Equisafe -was powered on the Ethereum token, and was the latest of several worldwide efforts to bring real estate sales onto blockchain technology. Last year, a $30 million Manhattan property was also tokenized on Ethereum, and in January of this year, a luxury resort in Aspen, Colorado raised $18 million through a security token offering.
“Real estate has often been touted as an industry ripe for tokenization, as its low liquidity and high barrier to entry deter many potential investors. Breaking real estate into fractional ownership would allow the general public easy access to small shares, enabling property to be traded similar to other exchange-based securities.
A search for real estate tokens reveals dozens that are already trading on secondary markets. For instance, digital equities group, Elevated Returns, plans to tokenize $100m of real estate in Thailand this year, while UK-based BRIKCOIN hopes to use blockchain technology to build affordable housing.
“Beyond the advantages of liquidity, tokenizing the real estate process provides many other advantages over a traditionally antiquated process. For instance, in the sale of the AnnA Villa, much of the cumbersome legal documentation involved with selling property (such as notarized deeds and proof of identity), was all encrypted and recorded on the blockchain. If scaled effectively, the time and cost saved from not having to manually verify this information could prove to be enormous. Equisafe is going as far as to claim individuals will be able to create investor profiles and access offers in less than half an hour.
“While the real estate industry is still very new to blockchain, it appears there is sustained interest in what the technology could provide moving forward. With precious few experiments to glean insight from, it’s likely this deal will have many eyes observing the outcome.”
Sanibel & Captiva Islands Multiple Listing Service Activity July 12-19, 2019
2 new listings: Sanibel Arms West #M2 2/2 $559K, Sanibel Arms West #I1 2/2 $569K.
2 price changes: Mariner Pointe #952 1/1 now $419K, Sandals #A 3/3.5 now $1.987M.
No new sales.
1 closed sale: Heron at The Sanctuary III #1B 3/2.5 $700K.
3 new listings: 1684 Bunting Ln 2/2 $505K, 1060 White Ibis Dr 3/2 $749K, 1230 Bay Dr 3/3 $1.749M.
2 price changes: 547 N Yachtsman Dr 4/3.5 now $989K, 725 Donax St 6/6 now $1.295M.
4 new sales: 785 Rabbit Rd 3/2 half-duplex listed at $379K, 1520 Centre St 3/2 listed at $432.5K, 6047 Sanibel-Captiva Rd 3/2.5 listed at $1.095M, 1159 Golden Olive Ct 3/2 listed at $1.59M.
7 closed sales: 1886 Farm Trl 3/3 $600K, 4779 Rue Helene 3/3.5 $674K, 3284 Twin Lakes Ln 4/4 $765K, 3050 West Gulf Dr 3/2.5 $770K, 5240 Caloosa End Ln 3/3 $775K, 947 Cabbage Palm Ct 3/3.5 $878.75K, 955 Lindgren Blvd 3/2 $920K.
1 new listing: 2510 Coconut Dr $749K.
No price changes.
3 new sales: 898 Rabbit Rd listed at $170K (our listing), 0 Dinkins Lake Rd listed at $268.5K, 1817 Longpoint Ln listed at $294.5K.
No closed sales.
1 new listing: Beach Homes #21 3/3 $3.5M.
1 price change: Sunset Captiva #103 2/2 now $800K.
1 new sale: Tennis Villas #3217 1/1 listed at $320K.
No closed sales.
HOMES & LOTS
Nothing to report.
This representation is based in part on data supplied by the Sanibel & Captiva Islands Association of Realtors® Multiple Listing Service. Neither the association nor its MLS guarantees or is in any way responsible for its accuracy. Data maintained by the association or its MLS may not reflect all real estate activity in the market. The information provided represents the general real estate activity in the community and does not imply that SanibelSusan Realty Associates is participating or participated in these transactions.
Until next Friday, stay cool!
Susan Andrews, aka SanibelSusan